The fit is perfect as we both share a relentless drive for creating cutting-edge technology to delight our customers. Combining our forces will benefit both organizations as we enter a future where demand for our portfolios of products will continue to be strong.”Įhtisham Rabbani, CEO of SteelSeries, says: “ SteelSeries is a premium gaming gear brand with a single-minded focus on helping gamers achieve glory. ![]() SteelSeries brings a highly relevant and competitive portfolio and strong engineering competencies. SteelSeries delivers on this aspiration of ours and we see a perfect match in terms of technology and commercial capabilities, premium brand positioning, and growth ambitions. René Svendsen-Tune, CEO of GN Audio, says: “ We have for some time searched for the right way for GN to enter the very interesting gaming market, being keenly interested in the “high-end” segment. SteelSeries will benefit from GN‘s commercial and operational excellence, and financial strength, allowing SteelSeries to continue its strong growth trajectory and take share in the fast-growing market for premium software-enabled gaming gear. The acquisition of SteelSeries will bring complementary engineering competencies, commercial capabilities, differentiated brands, a large customer base and an innovative high-growth product offering, adding further technical expertise and IP to GN. SteelSeries, with its attractive growth profile and margin structure, presents an attractive new growth opportunity for GN. Closing of the transaction is subject to customary regulatory approvals and is anticipated by the beginning of 2022.The total purchase price (enterprise value) for SteelSeries amounts to DKK 8.0 billion. ![]() SteelSeries will be a new growth engine to GN operating with its own identity, brand and execution strength while benefitting from the industry leading capabilities and track record of GN Audio to drive continuous growth and value creation. ![]()
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